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Analysts say Hackney is officially the coolest borough in London
You might question the need for statisticians to confirm Hackney is cool when we have pop-up salad restaurants and twigs from the park selling on eBay for more than £50.
That said, it’s always nice to have figures to back up these outlandish claims so here we go: Hackney is officially the coolest borough in London.
Posh estate agents Savills took data from the most recent census and looked at the number of people employed in ‘cool’ occupations – culture, media and sports to be precise.
Not only does Hackney have the highest percentage of people working in these fields, which is why every other person you meet is a graphic designer, but it saw the highest increase over the 10 years to 2011 as well.
Neal Hudson, UK housing market analyst at Savills, noted a wider trend of all the cool people moving from west to east, with places like Kensington, Chelsea and Hammersmith seeing a big drop compared to massive increases in Hackney and Tower Hamlets.
The Economist ran this interesting piece on the data, stating: “The trend is clear. In Camden, where the cool kids of a decade ago moved, the number of people working in the media has fallen since 2001. So too in Kensington and Chelsea and Hammersmith and Fulham: West London redoubts such as Notting Hill are all occupied by bankers now.
“Instead the 22-year-old journalists, playwrights and artisan bakers are moving eastwards. Tower Hamlets and Hackney are where they are ending up.”
Of course, your view on this barometer of coolness will depend on whether you’re in one of these ‘cool’ professions. Artists, journalists and, er, high jumpers, will probably agree.
Needless to say, we think it’s probably on the money.